Role

Trayvax Enterprises

Lead Graphic and Web Designer

• Managed and revitalized Instagram and Pinterest accounts after performing extensive research on both platforms

• Increased Instagram followers by 6.5k, made Trayvax stories the second most valuable social network, and increased average monthly Pinterest viewers by 125%

• Took the initiative to create brand guidelines and lay the foundation for all future graphic design needs by defining the look, feel and voice of Trayvax

• Made a brand identity that would speak to new markets while honoring current ones

• Single-handedly redesigned the product pages on the ecommerce website (trayvax.com) giving them a custom interface designed to increase conversions

• Created original layouts and visual content for social media, email, vehicle wraps, banners, flyers, presentations, digital and print ads, blog posts, packaging and more

• Learned how to take product photography and grew library of lifestyle images

About